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Smarter Marketing for Maximum Library Impact (EP)
Friday June 26, 2026 10:30am - 11:30am CDT
McCormick Place West - Room W471A
As library supply chains and discovery systems evolve, publishers are facing new challenges in getting their titles seen and ordered. At the same time, librarians are navigating a fragmented marketplace to find trustworthy, complete information on forthcoming books. This session brings together marketing and distribution experts to show how publishers can sharpen their strategies, stretch their budgets, and strengthen relationships with this vital audience. Learn how to optimize metadata for library visibility, coordinate publicity with wholesale and discovery platforms, and build long-term awareness among collection development professionals. 
Moderator
avatar for Becky Spratford

Becky Spratford

Readers' Advisory Specialist and Reviewer, RA for All

Speakers
avatar for Lila Denning

Lila Denning

Acquisitions Coordinator, St Petersburg Library System
Lila Denning is a librarian in Florida specializing in Passive Readers’ Advisory for patrons of all ages. She is the Acquisitions Coordinator for the St Petersburg Library System and has worked in circulation, collection development, reference, and youth services. She serves the... Read More →
avatar for Kaycie Hoffman Blaylock

Kaycie Hoffman Blaylock

Library & Resource Coordinator, Alexandria City Public Schools
Kaycie Hoffman Blaylock has worked in education for over two decades, primarily in school librarianship from preschool through adult education levels. She is a licensed school administrator and has served as a school principal, along with her current role as the Library and Resource... Read More →
avatar for Rebecca Vnuk

Rebecca Vnuk

Executive Director, LibraryReads
Rebecca Vnuk is the Executive Director of LibraryReads, a not for profit organization that promotes adult Readers' Advisory. She has an MLIS and worked as a public librarian for a decade, and was the editor for Collection Management and Library Outreach at Booklist magazine. Rebecca... Read More →
Friday June 26, 2026 10:30am - 11:30am CDT
McCormick Place West - Room W471A
  Established Publishers Focus (EP)

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