About me
Trenton Smiley is the Director of Customer Messaging at Hoopla Digital, a service of Midwest Tape. Prior to joining Hoopla, he held marketing leadership roles at the Free Library of Philadelphia, Capital Area District Libraries, Genesee District Library, and Detroit Public Library.
As a marketing speaker and influencer, he has presented for a wide range of organizations, including the Michigan Library Association, Indiana Library Federation, the Library Marketing and Communication National Conference, and Library Journal and School Library Journal.
His work has been featured on marketing platforms and in publications such as Super Library Marketing, Marketing Library Services, Public Libraries Online, and Information Technology and Libraries. In addition, he created the Library Marketing Makeover, a free national initiative that helps libraries of all sizes strengthen their outreach and community engagement. He is also a member of ARSL’s Marketing & Communications Committee.
Trenton has earned numerous industry honors, including the American Library Association’s prestigious John Cotton Dana Public Relations Award, the Michigan Library Association’s Award of Excellence, the Library of Michigan Foundation’s State Librarian’s Excellence Award (twice), and the Genesee District Library Black History Month Award of Excellence.
